Today we’re proud to announce that Virginia is for Lovers is partnering with Lomography for a new, international photo competition called Love Unexpected. This competition will award limited-edition Virginia is for Lovers cameras, as well as four week-long vacations and airfare to some of Virginia’s coolest small town destinations.
Inspired by the nostalgic vibe of the Virginia is for Lovers slogan and the analogue philosophy of Lomography, Love Unexpected spotlights Virginia’s well-loved small towns and off-the-beaten-path treasures that offer a sense of discovery for travelers – places such as old-school diners, drive-in movie theaters, roadside wonders, music jam venues and craft wineries and breweries found statewide in Virginia’s small towns. To learn more about these destinations and see Lomographs and videos that capture the essence of Virginia, visit www.Virginia.org/OldSchool.
Starting February 3 Lomography will issue a new photo challenge each month themed around love. Ten monthly winners will win a Virginia is for Lovers camera, and from those winners four grand prize winners will be chosen to each experience a separate, over-the-top vacation in Virginia. The contest runs through December 2012.
Each trip is themed to the spirit and adventure of each vacation including the Roadside Wonders trip, the Wines, Brews and Spirits trip, an Old School Seaside Eats trip, and the Music Jams trip, where the winner will receive an all-access pass to the 2012 FloydFest and bear the title of “official event photographer for Virginia is for Lovers.”
Virginia is for Lovers is about love – pure and simple – and has been since its debut in 1969. The slogan is one of the most recognizable tourism slogans in the world and is the longest running state tourism slogan in the country. For a limited time, the old-school Virginia is for Lovers logo which was made popular in the 1970’s will be featured on a special line of apparel available for purchase at www.Virginia.org/OldSchool as well as on the Virginia is for Lovers Lomography camera, which are also for sale online.
The Love Unexpected photo competition is the first time Lomography has partnered with a US tourism office for a special promotion.
Go to www.Virginia.org/OldSchool and start planning a trip to Virginia or to learn more about the Love Unexpected photo competition. Follow Virginia is for Lovers on Facebook or on Twitter @VisitVirginia.