LOVE is at the heart …

by Casey Higgins | Posted: Mar 14, 2011 | Updated: Apr 17, 2018

Comments: 2 Comments

Join us in Virginia where LOVE is at the heart of every Virginia vacation.

Virginia is for Lovers' new ad campaign: LOVEGovernor Bob McDonnell unveiled a new Virginia is for Lovers television commercial today which is slated to run in eight out-of-state media markets starting in March.

The new tourism commercial, geared toward family travelers, features experiences found across the state from beaches to history to amusement parks and outdoor recreation. It is made possible by Governor McDonnell’s recent increased investment in tourism marketing as an economic development tool and will return Virginia to television in key out-of-state markets for the first time in four years, reaching 15 million consumers.

“Tourism is an instant revenue generator for Virginia and is one of the smartest investments we can make as a Commonwealth,” said Governor McDonnell.

Tourism generates $17.7 billion in revenue, supports more than 204,000 jobs and provides $1.24 billion in state and local taxes.

To see the new commercial go to

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[…] tourism campaigns, the 42-year-old ‘Virginia is for Lovers,’ is back with its first marketing push in four […]


[…] campaigns, the 42-year-old “Virginia is for Lovers,” is back with its first marketing push in four years. The focus is on families (and, of course, love) in its new commercial, which […]